mindbodygreen CPG content marketing

Produced high-volume content marketing for the brand’s CPG lines (both supplements and personal care), writing upwards of 10 stories a week across the full funnel, from educational storytelling to conversion-focused content. Every piece was built with both the audience and distribution in mind, whether optimized for search and AEO, social, referral platforms, or internal promotion. As a journalist by training, every post was service-driven that answered real audience needs—while supporting broader brand and business goals.